Feb 3, 2022
When developing her own business, Lifelogixs she had to clearly define her niche, her market, and her unique value. As she approached her 60s, she came to the realization that she no longer wanted to define herself by someone else’s corporate title, creating a business based on her own value systems instead.
We live in a hybrid world and advisors can really struggle with their virtual persona. Facebook, LinkedIn, Twitter, Instagram, etc. How do you navigate technology and how can it help you be a more empathetic and balanced advisor? Lifelogix is helping advisors assess their unique value proposition and differentiate them in the financial industry.
Join us today as we further discuss:
1:21 – Keena’s path into this industry
3:07 – Her definition of balance
6:05 – Her own struggles with balance
9:14 – Experience working on wall street
12:21 – What made her change?
15:26 – Struggles advisors face
21:54 – About Lifelogixs
28:33 – How Lifelogixs helps advisors
30:46 – Finding your target market
34:51 – Closing thoughts from Keena
Learn more: https://lifelogixs.com/
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